Promotional Strategies and Consumers’ Purchase Intention on Garment Bazaar Retailers
نویسندگان
چکیده
This study aims to determine the relationship between level of effectiveness promotional strategies used by garment bazaar retailers in National Capital Region (NCR), Philippines since onset COVID-19 pandemic and consumers’ attitude, subjective norms, perceived control, purchase intention. An online survey was administered 510 respondents coming from 16 cities 1 municipality NCR, Philips. The results show a low moderate Differences intention among different age groups were also identified. treated as antecedents Purchase categorized based on selling platforms—physical store, virtual company website, social media. would help fit their during COVID post-COVID periods. Garment may remodel platforms.
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ژورنال
عنوان ژورنال: Open Journal of Business and Management
سال: 2023
ISSN: ['2329-3292', '2329-3284']
DOI: https://doi.org/10.4236/ojbm.2023.112033