Promotional Strategies and Consumers’ Purchase Intention on Garment Bazaar Retailers

نویسندگان

چکیده

This study aims to determine the relationship between level of effectiveness promotional strategies used by garment bazaar retailers in National Capital Region (NCR), Philippines since onset COVID-19 pandemic and consumers’ attitude, subjective norms, perceived control, purchase intention. An online survey was administered 510 respondents coming from 16 cities 1 municipality NCR, Philips. The results show a low moderate Differences intention among different age groups were also identified. treated as antecedents Purchase categorized based on selling platforms—physical store, virtual company website, social media. would help fit their during COVID post-COVID periods. Garment may remodel platforms.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Medium-Term Electricity Trading Strategies for Producers, Consumers and Retailers

Within a yearly time framework this tutorial paper describes stochastic programming models to determine the electricity market strategies pertaining to producers, consumers and retailers. A year-ahead forward market and a day-ahead pool market are considered. Hourly pool prices as well as the hourly demands of consumers and retailers are modeled as stochastic variables. Decisions pertaining to ...

متن کامل

Prevent/Control Identity Theft: Impact on Trust and Consumers' Purchase Intention in B2C EC

This study provides an application framework toward measures to prevent/control identity theft in conjunction with sources. It also identifies the impact of overall protection of identity theft on consumer trust, the cost of products/services, and operational performance, all of which in turn contribute to a purchase intention using E-commerce (EC). For the first objective, this study proposes ...

متن کامل

When Do Online Consumers Purchase?: Based on Inter-Purchase Time

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those in the offline market. The results show (1) the breakdown of purchase timing regularity and (2) t...

متن کامل

Factors influencing the decision of Saudi consumers to purchase form online retailers: Quantitative Analysis

This paper presents the preliminary findings of a study researching the diffusion and the adoption of online retailing in Saudi Arabia. It reports new research that identifies and explores the key issues that positively and negatively influence the decision of Saudi customers to buy from online retailers in Saudi Arabia. Although Saudi Arabia has the largest and fastest growth of ICT marketplac...

متن کامل

Exploring the Influence of Online Consumers’ Perception on Purchase Intention as Exemplified with an Online Bookstore

The purpose of this study is to use structural equation modeling (SEM) to explore the influence of online bookstore consumers’ perception on their purchase intention. Through literature review, four constructs were used to establish a causal relationship between perception of online shopping and consumers’ purchase intention. Questionnaires based on these four constructs were designed and distr...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Open Journal of Business and Management

سال: 2023

ISSN: ['2329-3292', '2329-3284']

DOI: https://doi.org/10.4236/ojbm.2023.112033